Chris Sweeney Marketing

Services and Pricing

Search Engine Marketing Services Overview

Chris Sweeney Marketing is devoted to offering clients Search Engine Marketing services, including customized Pay-Per-Click solutions for small to mid-sized companies by utilizing Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter.

We strive to develop relationships with our clients in order to better understand your company’s goals and objectives. From there, we design a customized Pay-Per-Click arrangement to attract highly-targeted visitors to your website. If you have any questions and would like to speak to one of our team members, feel free to call (267) 210-1412. We’re happy to help!

In addition, we provide custom Search Engine Optimization (SEO) services to help improve our clients’ natural, (aka organic, or free), search listings.

Note: We will not market adult sites, gambling sites, make money at home programs, affiliate programs, or multilevel marketing programs. Though these business models may be very effective and profitable with PPC, they do not fit the criteria of business types with which we wish to work.

CompletePPC Management Package – $1,195 One-Time Setup Fee + $300 per month after the first month of service

After completing a consultation with one of our team members and choosing to work with Chris SweeneyMarketing, you will be assigned a dedicated account manager to supervise your accounts. From there, we will move right to our first stage, Evaluation & Setup:

Before spending the money to drive traffic to your site via the search engines, it is important that we evaluate your company’s industry, business goals, and objectives. Through this analysis, we will be able to better understand exactly what you would like to achieve, and therefore be able to design a comprehensive and clear plan of action. Normal procedures followed in this stage are:

• Obtain a solid & comprehensive understanding of your company with respects to PPC.
• Review of your current website
• Analysis of your current PPC accounts (if necessary)
• Set preliminary expectations, goals, and objectives
• Devise and construct effective campaigns for advertising on the Search Network
• Perform extensive keyword research and selection
• Construct an extensive negative keyword list
• Properly categorize keywords, matching options, and development of AdGroups
• Writing multiple (and effective) ads per AdGroup for testing purposes
• Properly budget the campaigns
• Use proper geo-targeting and ad timing
• Ensure proper installation Google Analytics and PPC Conversion tracking code
• Continuing consulting with regards to PPC

Once this Evaluation & Setup stage is complete, we will then be able to launch your campaigns.

Stage 2 – Continuing Account Supervision:

Once Stage 1 is complete, highly-targeted traffic will being flowing in to your website, and we will begin moving to Stage 2. Throughout this second stage, we will be constantly testing, tweaking, analyzing, and updating your entire campaign. You will constantly have a full line of communication open with your account manager. We will also be providing your company with any new opportunities, changes, and suggestions that we see fit from our standpoint. Normal procedures for Stage 2 are as follows:

• A dedicated account manager to consult with for any questions, comments, concerns, ideas, or suggestions.
• Ongoing business and website consulting
• Continuing PPC plan development
• Ongoing bid supervision and placement supervision
• Continuing keyword analysis, additions, and deletions
• Continuing evaluation and testing of ad copy
• Evaluation of conversion tracking
• Comprehensive reporting
• Constantly work to achieve a higher volume of traffic, decreasing ad spend per click and per conversion, increased click through rates and conversion rates, and better quality scores.

Low Budget PPC Management Package – $695 One-Time Setup Fee + $200 per month after the first month of service

• This package includes everything that the Complete PPC Management package includes. The only difference is that this starter package includes ONLY Google AdWords and not Yahoo! or MSN.

Search Engine Optimization (SEO) – prices vary upon keyword specifics

Once a campaign is fully optimized and we know which keywords are converting your visitors into customers, we can then begin to target those keywords to rank them in the natural (aka organic, or free) search listings for free, targeted, converting traffic. Elements of our SEO package include:

• Web page analysis
• Keyword research
• Internal linking structure
• Revision & rewriting of the on-page content
• Keyword density analysis
• Modification of HTML elements, including:
  • Title Tags
  • Meta Keyword & Description Tags
  • Heading (H1) Tags
  • Image ALT Tags
• Linkbuilding, i.e. submission to social bookmarking sites
• Measurement, evaluation, & reporting of results

To get started, please call (267) 210-1412 or e-mail us at Chris@ChrisSweeneyMarketing.com to discuss how Chris Sweeney Marketing can help your company.